Many straight men end sex as soon as they reach a climax, thus preventing 40% of women from having an orgasm, hence the orgasm gap. To make men aware of this and prompt them to be mindful of female sexual pleasure, straight men's most popular videos were interrupted when they were 40% through watching them. In addition, to mark Fe-male Orgasm Day, a landing page was launched where women were able to reward men who treat them right with an Official Orgasm Giver Certificate.