Winners

Engraved Memories

Switzerland

Nomination

Promotions & New Media

Ambient Media

Nomination

Integration & Innovation

Social Responsibility Campaigns

Client
Action Innocence

Students are increasingly exposed to bullying and online-bullying in schools. To address this, the first school desks that get students talking about bullying. Engraved illustrations brought to life with a mobile app recount the full stories in augmented reality. This big conversation – which took place in 32 schools – made 1,287 teachers aware, kept 3,852 parents informed and reached 22,450 students, and it continues...

Credits

Creative Director
Gabriel Mauron
Production Company
cher ami
Film Production
semper.tv
Managing Director
Damien Fournier
Project Manager
Pauline Charuel