Switzerland
Nomination
Promotions & New Media
Ambient Media
Nomination
Integration & Innovation
Social Responsibility Campaigns
- Client
- Action Innocence
- Agency
- Havas Geneva
Students are increasingly exposed to bullying and online-bullying in schools. To address this, the first school desks that get students talking about bullying. Engraved illustrations brought to life with a mobile app recount the full stories in augmented reality. This big conversation – which took place in 32 schools – made 1,287 teachers aware, kept 3,852 parents informed and reached 22,450 students, and it continues...
Credits
- Creative Director
- Gabriel Mauron
- Production Company
- cher ami
- Film Production
- semper.tv
- Managing Director
- Damien Fournier
- Project Manager
- Pauline Charuel