Samsung wants to turn their Galaxy S21 phone into a talking piece and a must-have for Gen Z. A generation that likes to stage their lives on social media more luxurious and epic than they actually are. We liberate Gen Z from their staged fake life, and launch the Galaxy S21 in EPIC MODE: a strictly limited and re-programmed S21 edition that provides winners with a truly epic lifestyle experience for a whole year.An interactive campaign turns into a real-world experience.