One in three teens falls prey to bullying. The European Anti-Bullying Network wants to put a stop to it by making bullies understand the impact of their actions. This was done by using GIFs, which repeat 1:1, unlike bullying, which worsens with each recurrence. Hence, these ‘Escalating GIFs’, shot with real victims and seeded on platforms like Giphy. The campaign reached 5.3 million teens plus 10 million via earned media.