Gold Award
Interactive & Mobile
Any Other
Silver Award
Print & Outdoor
Direct Marketing
Silver Award
Brand Experience
New Use of Media
Silver Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Nomination
Interactive & Mobile
Social Media Campaigns
Member Club Gold Award
Print & Outdoor
Direct Marketing
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
Member Club Gold Award
Interactive & Mobile
Any Other
Member Club Gold Award
Brand Experience
New Use of Media
Member Club Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
- Client
- FOX Networks Group Portugal
- Agency
- FOX Creative
Portugal was turned into a country-sized sound studio by spreading 62 trailer scripts across OOH posters, print ads and posts. Fans were then encouraged to voice-message the scripts through the most democratic mic: WhatsApp. Thus, any fan could voice-over their favourite FOX trailer, from anywhere in the country, straight onto TV. The response was massive. FOX channels premiered hundreds of fans’ voices on-air, simultaneously.
Credits
- Creative Director
- Hellington Vieira
- Art Director
- Alexandra Ostasheva
- Copywriter
- Rafael Canário
- Designer
- Vanessa Alves
- Director of Photography
- João Pedro Augusto
- Agency Producer
- Dulce Alves
- Photographer
- Ricardo Leandro
- Programmer
- Vasco Teixeira Pinto
- Sound Designer
- João Azevedo