Winners

Eternal Stadium

Nomination

Graphic Design

Graphic Communication

G

Member Club Gold Award

Graphic Design

Graphic Communication

Client
Líbero

The upcoming demolition of Vicente Calderon stadium was on everyone’s lips, so Libero Football Magazine, seeing an opportunity to help Madrid’s poorest teams, asked Atletico de Madrid if those parts of the stadium that will not be re-used in the new one could be donated to these small clubs. Hence, the stadium was requested to ‘donate its organs’. If people can donate their organs, material things can donate theirs too.

Credits

Production Company
PRIMO
Executive Creative Director
Pancho Cassis
Chief Creative Officer
Chacho Puebla
Head of Art
Fabio Brígido
Head of Innovation
Fred Bosch
Creative Supervisor
André Toledo