Portugal
Nomination
Integration & Innovation
Social Responsibility Campaigns
G
Member Club Gold Award
Integration & Innovation
Social Responsibility Campaigns
- Client
- Josefinas
- Agency
- Coming Soon
‘Excuses’ is a fashion project by Josefinas – the Portuguese footwear brand— that highlights domestic violence. The collection of t-shirts, illustrated by the iconic British artist Jacqueline Bissett, bear women faces on them. But there’s a twist: the women show signs of abuse. All the t-shirts were printed with victims’ most common excuses to explain their bruises: "I walked into something”, “I ran into a door”, “I fell down the stairs”.
Credits
- Art Director
- Pedro Bexiga
- Copywriter
- Marcelo Lourenço
- Illustrator
- Jacqueline Bissett