During the lockdown, it was necessary to use a new way to reach people effectively. Lola-Normajean, therefore, suggested "hacking" Instagram to keep a story alive for more than the 24 hours allowed. By asking different personalities such as Herman José, Rita Pereira, Tiago Teotónio Pereira, among others, to pass the story on to one another, the same story was kept "alive" for more than 552 hours.