A global pandemic, wars and inflation. Recent years brought something back many had forgotten: fear. That's why we created an AI-based monster, fed with data about people's current fears. Next to the monster, a little boy who dares to face it. The campaign raised questions about how far TV-Ads can go and was even banned by TV-channels. But social media celebrated our brave boy and a bank that addressed a sensible topic while giving an encouraging answer: Face your fears.