Winners

Fake Romani Experiment

Nomination

Integration & Innovation

Public Service & Charity Campaigns

G

Member Club Gold Award

Integration & Innovation

Public Service & Charity Campaigns

Client
Diak (Diaconia University of Applied Science)

The Fake Romani Experiment consisted of sending 52 job applications to carefully selected employers with vacant positions, which should and would have led to job interviews – if only the names of the four highly qualified applicants hadn’t been changed to Fake Romani names. These 52 applications highlighted the grim reality of the continued discrimination against the Romani in Finnish society.

Credits

Designer
Timo Klemola
Production Company
TBWA\Screen
Creative Content Strategist
Aki Toivonen
Joonas Hokka
Project Manager
Petri Sarkalahti
Insight Analyst
Jesse Korhonen
Media Director
Miika Luoma
Senior Creative
Sami Kelahaara
Media Agency
Marja Uski
Kaisu Luukinen
Aleksi Ylitalo
Emmi Vilkanen
Photographer
Meeri Koutaniemi
Production Agency
Hamy Ramezan
Arsen Sarkisiants
Jari Lähteinen
Niko Hatara
Donna Maimon
Anssi Mahlamäki