Finland
Nomination
Integration & Innovation
Public Service & Charity Campaigns
G
Member Club Gold Award
Integration & Innovation
Public Service & Charity Campaigns
- Client
- Diak (Diaconia University of Applied Science)
- Agency
- TBWA\Helsinki
The Fake Romani Experiment consisted of sending 52 job applications to carefully selected employers with vacant positions, which should and would have led to job interviews – if only the names of the four highly qualified applicants hadn’t been changed to Fake Romani names. These 52 applications highlighted the grim reality of the continued discrimination against the Romani in Finnish society.
Credits
- Designer
- Timo Klemola
- Production Company
- TBWA\Screen
- Project Manager
- Petri Sarkalahti
- Insight Analyst
- Jesse Korhonen
- Media Director
- Miika Luoma
- Senior Creative
- Sami Kelahaara
- Media Agency
- Marja Uski
- Kaisu Luukinen
- Aleksi Ylitalo
- Emmi Vilkanen
- Photographer
- Meeri Koutaniemi
- Producer
- Heli Mäenpää