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Czech Republic
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Member Club Gold Award

Integration & Innovation

Integrated Campaigns

Client
Muži proti rakovině
Agency
DDB, a.s.

Could pornstars save lives? We believe they could. In a campaign highligting the risks of prostate cancer for which men in their forties are most at risk, we enlisted the help of famous pornstars from the 90s. If they are familiar to you, you may be within the target age for prostate cancer.

Credits

Creative Director
Radouane Hadj Moussa
Copywriter
Štěpán Kouba
Director of Photography
Pavel Hejný
Agency Producer
Ondřej Martinec
Production Company
Creative Ambassy
Photographer
Pavel Hejný
UX Designer
Odair Faleco
Business Director
Nina Stejskalová
Media Agency
Attention! Media s.r.o.