The “Organisation for Human Health and Happiness!” is the new umbrella brand for Youth against AIDS’ many sexual health projects. The visual and acoustic principle of the entire CI: Sex is fun! And multifaceted. That’s why the “O” of the logo is a visualization of an individual’s orgasm. The business stationery is also rather stimulating: Each member has their own orgasm as a logo on their nubby business cards, ensuring the same reaction every time: “Ohhh!”