To promote Edelweiss’ non-stop flight to San José, a sloth hang-out was announced in the hall of Zurich’s main station. Passers-by were encouraged to flex a little muscle and try to win free flights for two to Costa Rica. They had to don a sloth costume and hang off a branch for as long as possible. The stage set was built in a 16:9 format. The attempts to win the prize were recorded using a special camera and live-streamed to news websites and OOH formats.