Winners

Filled by Palsy

Silver Award

Integrated & Innovation

Non-profit/public service/NGO

G

Member Club Gold Award

Integrated & Innovation

Non-profit/public service/NGO

Client
Portuguese Association of Cerebral Palsy

Taxpayers in Portugal can donate 0.5% of their tax return to an NGO at no cost to themselves. If they choose not to, that money goes directly to the state. However, 61% of Portuguese taxpayers did not donate last year. Not because they did not want to, but simply because, not knowing how to do their tax returns themselves, they hire accountants to help them with it.

Credits

Creative Director
José Vieira
Paulo Pinto
Copywriter
Ruben Barros
Director of Photography
Kenton Thatcher
Film Director
Paulo Diehl
Production Company
Unlimited Content
Fast Forward
Programmer
Ekinos
Sound Designer
Fred Ferreira
Account Director
Sérgio Resende