At McDonald’s kids find happiness, especially with the Happy Meal, which delivers not only delicious food, but also fun toys. This, together with the instore playgrounds at the restaurants made the Happy Meal a true part of the lives of a million kids. This is communicated by literally making the Happy Meal box a part of what has been fun for kids. Addressed both to kids and to parents, this highly visual and intuitive execution that delivers fun just by watching it.