Winners

FINEST language - the Finnish-Estonian mixed language

G

Member Club Gold Award

Integration & Innovation

Content Ideas

Client
Tallink

The Finnish and Estonian languages are pretty similar. The meanings of some words are quite different though. So we made ads written in mixed Finnish-Estonian language inviting people to travel to Finland by Tallink ferries. All the copies are freaky and funny as they are primarly in Estonian but contain also one word in Finnish (with totally different meaning in Estonian), which changes the meaning of the whole sentence also. The ads were used in local buses.

Credits

Creative Director
Tarmo Sikk
Art Director
Heigo Heinleht
Copywriter
Tarmo Sikk
Project Lead
Getrin Reesar