A social media campaign that uses a ‘Fake Out of Home’ to make the new Samsung Galaxy Watch6 the most popular hiking smartwatch among the GenZ. Capitalising on the ‘Fake Out of Home’ social media zeitgeist, we create a product demonstration on social media that blends technology and surreality to create an unforgettable brand experience. This hyper-realistic installation shows a colossal Galaxy Watch6 in the middle of an idyllic Swiss mountain landscape.