Meet Vera, deaf since birth and only recently able to hear through a Cochlair Implant(CI). Vera’s experience of live music with her closest friends was empowered for the first time. Her #First concert, especially tailored Kyteman for her CI, was the climax of a campaign that was spread through online video, PR, social media activation and an 8 min. branded documentary. This campaign boosted awareness for Vodafone’s new global sponsorship platform firsts.com.