"In an overcrowded candy market, Fisherman’s Friend decided to conquer a different one: the fish market.<br /> 3 iconic vendors—local heroes and TikTok stars—became our ambassadors, using their extra-strong voices and humor to spread the word.<br /> They challenged each other both on the field—handing out candies in real fish markets—and on TikTok, engaging their fanbases.<br /> In hours, the activation went viral: thousands of interactions, over 17k new followers and sales on the rise.