Kofola is Czech Republic and Slovakia's number one selling soft drink. The difference between Kofola and other soft drinks is its really sweet foam. Our task was to bring attention to the foam, as well as create a reward for all Kofola lovers at the point of sale. But… Keychains, tattoos, stickers, fake mustaches, sombreros… hasn’t there been enough? This type of promotion stopped working years ago. Challenging these classic marketing gags, we wanted to offer people some.