An influencer eats a baby-dolphin for dinner in his Instagram story and causes a lot of hate speech. 24h later he presents the resolution on his YT Channel. The dolphin was a fake. Not he is the killer, but all those who do not care about their fish consumption. Every year 400k dolphins die as by-catch in the nets of industrial fish trawlers. A big discussion in Social Media and Press follows and raises the awareness for sustainable consumption and the brand followfish.