In Kazakhstan, business-women feel uncomfortable in the man’s world. They are expected to play the archetypal role of stay-at-home mothers. ForteBank inspires women to start up and develop their own businesses while trying to change society’s opinion about female roles in the family. The bank launched Forte Femme perfume and, together with thousands of businesswomen, daubed all the money circulating in their businesses with it. The country noted women’s contribution to future.