Bronze Award
Print & Outdoor
Special Outdoor
Bronze Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
- Client
- The Walt Disney Company Europe and Africa
As a TV channel network, how could we bring digital boomers to watch TV? As soon as we found that they scroll 2km/day, we thought: F** THE SCROLL! We started to build our own feed with 2km of new series, seasons and episodes that were coming to FOX channels in 2022. Just to show them that, unlike the regular scroll, on FOX they always find something new to watch. A gigantic feed meant to be an authentic billboard with 2km of reasons to watch TV, especially FOX channels.
Credits
- Creative Director
- Hellington Vieira
- Copywriter
- Rafael Canário
- Designer
- Sílvia Matias
- Graphics
- Maria João Carvalho
- Production Company
- Velvet + Casper Films
- Digital Marketing Manager
- André Almeida
- Digital Executive Media Planner
- Lourenço Almeida
- Executive Media Planner
- Mafalda Campos