Gold Award
Design
Corporate Brand Identity
Gold Award
Design
Packaging
Gold Award
Interactive & Mobile
Interactive Design
Bronze Award
Design
Typography
- Client
- AROYA
Cannabis has been widely legalized in the U.S., and yet 40,000 people are still in prison for it. Freedom Grams. A cannabis brand where each pack contains the exact amount of cannabis that got someone into prison. All proceeds fund legal action. In the color of prison jumpsuits, the label features a generative type breaking free from a grid made of prison bars, thus symbolizing liberation. The generator tool makes it easy to create the custom type and the labels.