Austrians enjoy drinking … a lot. That’s why many go dry in January! KFC tapped into this trend and turned Dry January into Fry January – a campaign that motivated even more to stay sober.<br /> Under the theme “Crispy, not tipsy”, KFC transformed DigiLights as breathalyzers. Anyone who blew 0.0‰ got KFC vouchers – directly from the DigiLight.<br /> And the best part? The campaign generated huge buzz – even without any booze. <br /> <br /> <br /> <br />