Galaxus advertising spots have been following the same pattern from the start: a classic setting you’d expect from the world of advertising, which is disrupted by a credible, everyday incident just at the right moment. In the same vein, the Galaxus Christmas campaign 2019 set out to dismantle another classic advertising genre – the annual Xmas song. The protagonists are all Swiss artists who are not only very popular but also stand for a new kind «swissness».