Germany
Nomination
Design
Any Other
G
Member Club Gold Award
Design
Any Other
- Client
- Arbeitsgemeinschaft Dermatologische Prävention (ADP) e. V. / Deutsche Krebshilfe
- Agency
- HEIMAT, Berlin
In Germany, 12.8 million people go to a tanning booth every year. As a result, 3.400 of them have skin cancer. To reduce skin cancer cases, German Cancer Aid is seeking to have tanning booths banned by law. To raise awareness of this issue, Spectrum – the world’s most dangerous artwork was created. Made out of real UV-tubes, it produces radiation so intense that protective clothing must be worn to worship the deadly Sun.
Credits
- Designer
- Low Bros
- Director of Photography
- Claas de Buhr
- Agency Producer
- Julian von Hopfgarten
- Production Company
- Liesel Filmproduktion GmbH
- Photographer
- Dennis Schnieber
- Co-Agency
- Intermate Media GmbH
- achtung! GmbH
- Construction Team
- Croft UG