Winners

Giving a voice to the unheard

Bronze Award

Brand Experience

New Use of Media

Bronze Award

Integrated & Innovation

Best Use of Technology

Shortlist

Brand Experience

PR / Events

Shortlist

Integrated & Innovation

Integrated and Innovation for non-profit / public service / NGO

Shortlist

Interactive & Mobile

Interactive & Mobile for non-profit / public service / NGO

Islam ran for the Swiss national council as a longshot-candidate: He was born with cerebral palsy; he sits in a wheelchair and has a speech impediment. Moreover, Islam had a hopeless starting position on the party-list. With a HeyGen-based AI avatar, this has been minimised so that Islam can communicate his content more comprehensibly and break down the barriers in the minds of many voters and and was elected to the National Council.

Credits

Creative Director
Ennio Cadau
Ondrej Maczko