To celebrate hip-hop’s 50th anniversary, ALDI Nord launched the campaign “Good beats for everyone” to engage its young audience. Three German top producers created free beats inspired by their favorite ALDI studio snack. Aspiring artists could rap to their favorite beat in a TikTok challenge to win a studio session and an official release. The campaign achieved over 500 self-written tracks, 200M impressions, and 88M views, highlighting its cultural impact.