Winners

Graduates of Cyberbullying

Bronze Award

Brand Experience

New Use of Media

Bronze Award

Print & Outdoor

Special Outdoor

Client
Slovak Telekom

We turned a graduation tradition into a powerful message about cyberbullying. Every school year, 14,000 students in Slovakia fall victim to cyberbullying through leaked intimate photos. To spotlight it, Telekom used a medium typical for Slovak students: a graduation board. We generated 14,000 intimate photos, symbolizing victims of leaked nudes, and turned them into the largest graduation board ever.