Roger Federer and Anne Hathaway endorsed «The Grand Tour of Switzerland» in its promotional film. However, the captivating beauty of the tour overshadowed even these global icons, prompting the director to highlight the scenic imagery over their star power – «No one upstages the Grand Tour». The Result: With 103 million views, the film even surpassed its successful predecessor. And YouTube named the film the second most popular advertisement of the year.