After some presence in the market, a sleepwear brand Gretes decided to stop cruel traditional silk production by using cellulosic silk. Thus, we translated this one-with-nature approach into a bright & vivid visual language. Now it depicts both: great luxury with Script typeface and modern innovation represented by Grotesk Sans Serif, while illustrations and their filter stimulate a radiant daydream with an invitation to enter the luminous and innocent world of Gretes.