Romania
Nomination
Promotions & New Media
Live Stunts
G
Member Club Gold Award
Promotions & New Media
Ambient Media
- Client
- Grolsch
- Agency
- Kubis Interactive
To demonstrate the creative impact that music has on our brains, a music experiment was conducted using brainwaves as the raw material for creating a form of art. Based on neuroscience principles and using a live concert as a stimulus, the brainwaves of 14 participants were coded into a mathematic algorithm whose parameters generated a series of creative visuals, projected in real time. For maximum impact, the experiment was documented in an online video.
Credits
- Creative Director
- Laura Nedelschi
- Art Director
- Florin Busuioc
- Copywriter
- Carina Toma
- Film Director
- Millo Simulov
- Agency Producer
- Alina Ivan
- Programmer
- Aural Eye
- Strategic Planner
- Luana Roth
- Group Account Director
- Cristina Schitco
- Account Manager
- Diana Patriche
- Community Manager
- Irina Petrovici
- Brand Manager
- Georgiana Bercu