Winners

Grolsch Awake Your Curiosity Experiment

Nomination

Promotions & New Media

Live Stunts

G

Member Club Gold Award

Promotions & New Media

Ambient Media

Client
Grolsch

To demonstrate the creative impact that music has on our brains, a music experiment was conducted using brainwaves as the raw material for creating a form of art. Based on neuroscience principles and using a live concert as a stimulus, the brainwaves of 14 participants were coded into a mathematic algorithm whose parameters generated a series of creative visuals, projected in real time. For maximum impact, the experiment was documented in an online video.

Credits

Creative Director
Laura Nedelschi
Art Director
Florin Busuioc
Copywriter
Carina Toma
Director of Photography
Ionut Avadanei
Marian Ciungu
Film Director
Millo Simulov
Agency Producer
Alina Ivan
Programmer
Aural Eye
Strategic Planner
Luana Roth
Group Account Director
Cristina Schitco
Account Manager
Diana Patriche
Community Manager
Irina Petrovici
Brand Manager
Georgiana Bercu