Geberit has been building shower toilets for 40 years. But most people don't know what it's for. So Geberit wanted to show the world that Geberit AquaClean cleans the butt with water. But that's the thing about naked butts in advertising: they are censored and can’t even be uploaded on social media. With the "Handbutts" we found a visually surprising twist to show a butt cleaning - without actually showing it.