Winners

H.A.N.S. - The Hateful Audio Notification Service

Gold Award

Integrated & Innovation

Best Use of Technology

Gold Award

Interactive & Mobile

Social Media Campaigns

Gold Award

Interactive & Mobile

Interactive & Mobile for non-profit / public service / NGO

Bronze Award

Interactive & Mobile

Interactive Campaigns

We used a loophole in Spotify's system to add a report function for hateful content. Users can send any content directly from the Spotify app to our WhatsApp bot H.A.N.S. (Hateful Audio Notification Service) via the Share function. The bot analyzes the shared links, asks questions, classifies, and generates a message for Spotify with a simple basis for decision-making. The message is then tweeted and delivered via email.

Credits

Creative Director
Nicolas Klein