For the 125-year anniversary of the cruise, »Hapag-Lloyd Kreuzfahrten« changed its name to »Hapag-Lloyd Cruises«. The name change simultaneously presented the perfect opportunity for a redesign of the brand logo and corporate design. To celebrate this occasion and highlight the brand’s new appearance a special gift for clients and customers should be created. In compliance with the re-design we interpreted historical poster motifs in a modern and contemporary way.