Winners

Hasbro Stories - "The Princess"

G

Member Club Gold Award

Film & Radio

Online/Viral Videos

Client
Hasbro Italy

Board games give people something that technology can’t give: human touch. Then we launched Hasbro Stories, the first web series written by users and interpreted by some of the most famous Italian Youtubers. We asked Hasbro fanbase to tell us real stories of memorable challenges with Hasbro board games. With a double goal: encouraging young people to discover the fun of play together with Hasbro board games and awake dormant memories of parents.

Credits

Creative Director
Domenico Manno
Art Director
Ciro Visciano
Copywriter
Daniele Papa
Account Manager
Marianna Del Curto
Strategic Planner
Matteo Bellisario
Marketing Manager
Lavinia Capresi