Winners

Help to Break Away from Domestic Violence

G

Member Club Gold Award

Integrated & Innovation

Non-profit/public service/NGO

Client
LATVIJAS RADIO

Most people in Latvia believe domestic violence is a private matter even though every 3rd woman – men, seniors, and children too – has suffered from domestic violence. But how to persuade people that their help is needed? For 152 hours, Radio Station 5 livestreamed touching victim stories through conversations with victims, abusers, experts, musicians, etc. We managed to lift the ongoing societal taboo on the topic as well raising over 400,000 euros for the victims.

Credits

Creative Director
Vairis Strazds
Art Director
Kristine Vītola
Copywriter
Laura Lapiņa
Designer
Toms Vilitis
Director of Photography
Aivars Katkovskis
Film Director
Kristine Vītola
Agency Producer
Anete Pudza
Account Director
Inga Rudovica
Project and Communication Director
Ieva Aile
Project Creative Director and Studio DJ
Toms Gravins
Social Media and Communication Director
Agnese Bindere