Latvia
G
Member Club Gold Award
Integrated & Innovation
Non-profit/public service/NGO
- Client
- LATVIJAS RADIO
- Agency
- NORD DDB RIGA
Most people in Latvia believe domestic violence is a private matter even though every 3rd woman – men, seniors, and children too – has suffered from domestic violence. But how to persuade people that their help is needed? For 152 hours, Radio Station 5 livestreamed touching victim stories through conversations with victims, abusers, experts, musicians, etc. We managed to lift the ongoing societal taboo on the topic as well raising over 400,000 euros for the victims.
Credits
- Creative Director
- Vairis Strazds
- Art Director
- Kristine Vītola
- Copywriter
- Laura Lapiņa
- Designer
- Toms Vilitis
- Director of Photography
- Aivars Katkovskis
- Film Director
- Kristine Vītola
- Agency Producer
- Anete Pudza
- Account Director
- Inga Rudovica
- Project and Communication Director
- Ieva Aile
- Strategy
- Rihards Ginters
- Project Creative Director and Studio DJ
- Toms Gravins
- Social Media and Communication Director
- Agnese Bindere