Finland
Silver Award
Print & Outdoor
Poster Advertising
G
Member Club Gold Award
Film & Radio
Any Other
- Client
- Helsingin Sanomat
- Agency
- TBWA\ Helsinki
Helsingin Sanomat – Finland’s most influential newspaper wanted to illustrate the importance of quality journalism and highlight today’s social issues. This gave rise to a concept called The Art of Journalism, whereby Helsingin Sanomat’s most in-depth articles were given to Finland's twelve most celebrated artists and one artificial intelligence for them to transform these millions of words into 13 pieces of poster art.
Credits
- Creative Director
- Jyrki Poutanen
- Copywriter
- Tuomas Perälä
- Illustrator
- Jani Tolin
- Sanna Annukka
- Tuomas Korpi
- Klaus Welp
- Tekla Valy
- Janine Rewell
- Helena Vaari
- Erik Bruun
- Meeri Koutaniemi
- Mika Melvas
- Nanna Susi
- Ville Tietäväinen
- Design Director
- Alo Valtere
- Concept Designer
- Juhana Hokkanen
- Account Director
- Noora Murremäki