Winners

Heroes Of The Night

Silver Award

Brand Experience

New Use of Media

Nomination

Interactive & Mobile

Digital Service Experience

Client
Beck´s

Every night out with friends goes together with a WhatsApp Group Chat. But these great conversations are soon forgotten. Hence, the German beer brand Beck’s invented Heroes Of The Night, the world’s first app that automatically turns group chats into fully personalized comic strips. A night out with friends, immortalized in a funny comic strip created with intelligent software and a pool of 300 pre-drawn illustrations with ten hero characters.