Germany
Silver Award
Brand Experience
New Use of Media
Nomination
Interactive & Mobile
Digital Service Experience
- Client
- Beck´s
- Agency
- Serviceplan Germany
Every night out with friends goes together with a WhatsApp Group Chat. But these great conversations are soon forgotten. Hence, the German beer brand Beck’s invented Heroes Of The Night, the world’s first app that automatically turns group chats into fully personalized comic strips. A night out with friends, immortalized in a funny comic strip created with intelligent software and a pool of 300 pre-drawn illustrations with ten hero characters.
Credits
- Art Director
- Philipp Trübiger
- Copywriter
- Jan-Erik Scheibner
- Illustrator
- Matthias Schardt
- Global Chief Creative Officer
- Alex Schill
- Managing Partner
- Florian Klietz