The creative idea was built on radical simplicity: connecting two data sources never meant to meet. Auschwitz tattoos, once marks of horror, became vessels for today’s numbers, exposing the resurgence of extremism. Each print and OOH juxtaposed archival photos of survivors’ arms with current, verified statistics. No metaphors, no embellishment, just brutal truth. A haunting reminder that history isn’t behind us. It’s repeating.