How could IKEA help people adapt to a new way of living and working during the Covid-19 lockdown? A large part of remote working is spent on video calls, but our home isn't always as tidy as it should be to maintain a professional image. So #HomeWorkIKEA made images available from the IKEA 2020 catalog that people can download and use as a background during their Zoom video calls. A new work tool for a new way of working.