Honey Patisserie, known for its innovative desserts, needed a new identity to fully reflect its fusion of exotic, classic and local ingredients. To help customers explore 100+ unique tastes, we developed 'From Pleasure to Surprise' scale. And layered each item’s ingredients, textures, and scents onto packaging, depicting their core before customers experience it. Artistry beyond mere taste gained +25% followers, +58% ice cream, +30% desserts, +300% Christmas sales.