Winners

Hornbach "Democratic Art – An Ai Weiwei for everybody."

Silver Award

Integrated & Innovation

Integrated Campaigns for Commercial Brands

G

Member Club Gold Award

Brand Experience

PR / Events

G

Member Club Gold Award

Integrated & Innovation

Integrated Campaigns for Commercial Brands

In early 2020, Hornbach, together with Chinese concept artist Ai Weiwei, launched a unique project: a work of art consisting solely of materials available in every Hornbach product range and therefore available to everyone for the price of the materials alone. A genuine Ai Weiwei, suitable for reproduction with the help of an instruction book and including a certificate of authenticity: "Safety Jackets Zipped the other Way".

Credits

Art Director
Sascha Jörres
Director of Photography
Leander Ott
Film Director
Harun Güler
Agency Producer
Nick Hudson
Lisa Cordes
Production Company
Liesel Filmproduktion GmbH
Account Manager
Franziska Lequen
Chief Creative Officer
Guido Heffels
Rudolf Schürmann