Silver Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
G
Member Club Gold Award
Brand Experience
PR / Events
G
Member Club Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
- Client
- Hornbach
In early 2020, Hornbach, together with Chinese concept artist Ai Weiwei, launched a unique project: a work of art consisting solely of materials available in every Hornbach product range and therefore available to everyone for the price of the materials alone. A genuine Ai Weiwei, suitable for reproduction with the help of an instruction book and including a certificate of authenticity: "Safety Jackets Zipped the other Way".
Credits
- Art Director
- Sascha Jörres
- Designer
- Book: Data-Orbit
- Director of Photography
- Leander Ott
- Film Director
- Harun Güler
- Production Company
- Liesel Filmproduktion GmbH
- Account Manager
- Franziska Lequen