The first DIY store to proclaim a time. A heroic ode to the morning, created for those to whom it really belongs: DIYers. The slow-paced, sophisticated counterstatement to a stressful world uses minimal opulence and stripped-down grandeur to show there is still a bit of untouched magic left in every busy day. Those who dare to go there will find the magic to fulfil their projects. Thus, DIYers can proudly proclaim: The morning is ours.