Winners

Hornbach "Sweat it out"

G

Member Club Gold Award

Film & Radio

TV/Cinema Commercials

G

Member Club Gold Award

Film & Radio

Online/Viral Videos

Client
HORNBACH Baumarkt AG

In today's busy society, loads of stress is vibrating in our customers' bones. Things we want to get rid of. But there is hope: All these things will give way - to hard, physical work. HORNBACH stylizes human sweat as a catharsis, as a deep cleanse from the inside and as a clean slate, triggered by vision and will.Whatever's bugging us: It will be history. Forgotten in effort. Forgiven in sweat. In HORNBACH's words: Sweat it out.

Credits

Art Director
Sascha Jörres
Director of Photography
Lasse Frank
Film Director
Andreas Nilsson
Agency Producer
Kerstin Heffels
Production Company
CZAR
Berlin Foundation
Sound Designer
Matti Bye
Chief Creative Officer
Guido Heffels
Matthias Storath
Management Supervisor
Tim Holtkötter
Philippe Brandt
Executive Producer
Jan Fincke