Germany
Gold Award
Graphic Design
Graphic Communication
Silver Award
Integration & Innovation
Creative Strategy
Nomination
Graphic Design
Editorial Design
Nomination
Promotions & New Media
Promotions
Nomination
Integration & Innovation
Content Ideas
- Client
- HORNBACH
- Agency
- HEIMAT, Berlin
DIY superstore chain Hornbach created a design-it-piece that cannot simply be bought. Instead, the Werkstück 001 Lounge Chair, designed by Danish designer Sigurd Larsen, can only be built from scratch with nothing but your bare hands. The chair, made strictly of materials from Hornbach's vast product range, is a tribute to the skill and dedication of its DIY-customers.
Credits
- Designer
- Christian W. Larsen
- Agency Producer
- Charlotte Kühn
- Production Company
- Markenfilm Crossing Berlin
- Account Manager
- Franziska Lequen