Charitable foundation advertising is not the most popular content on the Internet. Especially in Ukraine, where people still do not trust charity money. To get interested from the first seconds, we risked to start the video with a provocation. "How do I live on your money?" - The hero addresses the viewer. It turns out that this meant a donation to the "Tabletochki" Fund, which saved this child from cancer and gave him the most precious thing in the world - life!