Winners

If girls could decide

Nomination

Print & Outdoor

Magazine & Trade Advertising

Client
Plan International Finland

Plan International is a humanitarian organization that works for girls’ rights. With 75 million children who cannot go to school, one of Plan’s objectives was to take girls out of child labour and forced marriages in order to let them decide about their own futures. The headline “If I could decide” accompanies these images that envision what girls would choose for themselves, thus the water canister and pregnant belly are replaced with books.

Credits

Creative Director
Tobias Wacker
Production Company
Bird on a Wire
Photographer
Antti Viitala
Director of Fundraising, Marketing & Loyalty
Eva Anttila
Hair & Makeup
Diane Bessesen
Account Manager
Pia Fri