Tutorials as we know them are boring. So, we created “I'm In Your Hand”, the first tutorial video-album, with 5 songs and 5 videoclips, to highlight 5 Samsung functionalities. We released the album on the main music platforms and turned lyrics and songs into communication pieces. The videoclips were revealed one at a time on the project’s website and on social media, and the tutorials began being played live at concerts and on stages at festivals.